Chapter 5

Futures thinking at Bord Bia

This podcast is an interview with Helen King, who is Senior Business Analyst with Bord Bia , the body responsible for supporting the food and drink industry in Ireland; and Tobias Rooney, who’s a Principal with Innovaro, a major innovation consultancy. It particularly explores his experience with the use of futures methodologies to help imagine and develop innovation opportunities.

For more detail on these two organizations, see their websites: