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Polaroid
The problems which eventually dragged a famous technological innovator down into Chapter 11 bankruptcy are well-described in a paper in the Strategic Management Journal. It is a good case because it highlights the deep difficulties involved – this wasn’t simply a matter of blindly missing the technological point but a much more challenging issue of strategic perception and action. Polaroid understood the implications of the digital imaging revolution in photography and were active and successful at R&D in this direction – but they still came unstuck. An excellent discussion paper.
| Source for more information | Category | Sector/context |
| M. Tripsas and G. Gavetti, ‘Capabilities, cognition and inertia: Evidence from digital imaging’, Strategic Management Journal 21 (2000), pp. 1147-1161. | Managing innovation as a core process |
Manufacturing – photographic equipment |